Murrindindi Shire, near Melbourne, is a thriving nature-based tourism destination with diverse offerings and strong visitor numbers, driven by its natural beauty and year-round events, making it a promising area for investment and development.

Outcomes

• Our tourism and visitor economy are strong, supported and connected.
• Increased investment in visitor generating infrastructure and connected linkages.
• Increased visitor yield via an effective and efficient marketing and promotional program.
• We have a year-long calendar of high-quality festivals and events that attract visitors and support locals.

Get Involved

• Share your thoughts on the five Priority Areas by completing the survey here
• Online focus group for Priority Area Visitor Economy is scheduled for Tuesday 28 November at 5.30 pm – register here